Soft drinks are refreshing beverages made with various ingredients and are non-alcoholic. Soft drinks market comprises of bottled water, carbonated soft drinks, juices, Ready to drink (RTD) tea and coffee, juice concentrates and functional drinks.
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Soft drinks market analysis indicate a major changes with respect to innovations of product and deliveries. The market is driven owing to the continuous growth and new product innovations. To meet the continuous growing market competition, key players are promoting the products in different ways. Like promoting the health benefits, introducing new flavors, attractive packaging and creating unique media content. However, obesity concerns due to presence of high sugar levels might hamper the market growth.
The new food preference of the masses in developing nations is the main reason for growth of global soft drinks market share. The demand of soft drinks is also high owing to increased use and market scope for processed food products among the young generation in developing nations. However, in some countries, the growth is static owing to health related concerns among the masses. Due to the growing awareness among consumers, the manufacturers are focusing on innovating new products which contain natural ingredients, for example, stevia sweeteners.
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The global soft drinks market share is divided by type of product, sales channels, and flavor type and by region. Segmentation on the basis of product type are standard, fruit flavored and diet. The diet product segment is growing steadily and growing market share across the globe. Based on flavors, segmentation is done as cola, orange, lime/lemon and these are extremely popular among all age groups. Furthermore, to meet the competition and meet varying customer demand, companies have started diversifying and developing fruit based drinks and tropical fruit drinks. Based on sales channel, segmentation is done as hypermarket, independent retailers, supermarket and convenience stores.
Global soft drinks market share is segmented on the basis of region as North America, United States, Canada, Mexico, Asia-Pacific, China, India, and Japan. Europe contributes maximum to the Global soft drinks market share owing to increased demand in the region. The UK soft drinks market is growing, however the new tax being laid on sugar might hamper the market growth. Asia-Pacific is probable to grow owing to the increased income and spending by young population. Countries like Japan, China, South Korea, and India in Asia-Pacific region have the highest demand owing to growing population.
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The soft drinks market has numerous players owing to its high demand. Key players of the Global soft drinks market are Asia Brewery, National Beverage Corp., Bickford’s Australia, The Coca-Cola Company, Asahi Soft Drinks, Cott Corporation, Britvic PLC, Kerry Group PLC,F&N Foods, DANONE Group, Parle Agro, Postobon, PepsiCo Inc., Suntory Holdings Ltd., Tru Blu Beverages and many others.
The various segments of Global soft drinks market are,
By Product Type:
- Fruit Flavored
- By Flavors:
By Sales Channel:
- Independent retailers
- Convenience stores
- North America
- United States
- Asia Pacific
- Middle East
What to expect from the upcoming report on ‘Global soft drinks market’:
– Future prospects and current trends of the Global soft drinks market by the end of forecast period. 2017 – 2025).
– Information regarding technological progressions as well as innovations across the world.
– Supportive initiatives by government likely to influence the market dynamics.
– In-depth analysis of different market segmentations including regional segmentations, applications and types.
– Deep analysis about the competitive landscape of the market and the initiatives by them to improve this market.
– Trends, drivers, opportunities, restraints, challenges and key developments in the market.
Who should buy this report?
Venture capitalists, Investors, financial institutions, Analysts, Government organizations, regulatory authorities, policymakers ,researchers, strategy managers, and academic institutions looking for insights into the market to determine future strategies.