Digitally Printed Wallpaper Market – Overview
Digital printing is referred to as the technique of printing on a variety of media directly from a digital-based image. Digital printing is a major part of the graphics industry. The technologies of digitally printed wallpaper offers more option of substrates to designers, owing to the use of non-contact printing. This further eliminates the distortion of images that occurs in the analogue process. Furthermore, digitally printed wallpaper requires less harsh techniques for holding the substrate in the press, thereby providing various options of substrates such as very thin paper, fabrics, and ceramics. Increase in demand for digital printing has led to the enhanced adoption and development of the digitally printed wallpaper technology.
Digitally printed wallpapers enhance the aesthetic appeal of walls and are more economical as compared to interior paint. Advancements in material technologies, such as those used for the production of vinyl, have made all covering material more durable. Vinyl wallpaper lasts five times longer as compared to interior paint under normal conditions. Also, digitally printed wallpapers manufactured with non-woven material or paper are environmentally friendly. A combination of simple technology and natural materials is safer for the environment as compared to interior paint. These factors are anticipated to drive the digitally printed wallpaper market in the coming years. Increasing demand for new construction globally owing to rapid industrialization and urbanization with large-scale investments in the infrastructural and industrial sectors is expected to spur the market growth over the forecast period. Furthermore, growing demand for interior decoration and increasing construction activities in emerging countries is also projected to create growth opportunities for the market in the coming years. However, stiff competition among paints and coatings manufacturers and high initial investment are expected to restrain the market during the forecast period.